Before I get into the whole Valentine’s Day business this year, let me just leave you with my own words of wisdom which have helped me become a great buyer. The same thought process has made me an excellent gift giver as well.

“You always have to remember that you are not buying for yourself.”

The key to purchasing a good gift for another person is taking into consideration their personality and interests.  It you do not know the person – buy commercial.  What I mean by that is buy something that you know appeals to the masses. Almost everyone wears gloves and stops at Starbucks right!

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