It is no secret that I am a huge fan of the Olson Twins. I think they are smart, savvy and cool. Not to mention always one step ahead of the fashion game.  They instinctively know what the public wants, and more importantly will buy.  To me The Row is genius – the fabrics are luxe, the clothes are shapely yet somewhat generous in size. The Row even managed to make leather leggings an elite wardrobe staple. They may be $1700 a pair but I am yet to see anybody come close to topping the incredible leather and fit of these –dare I say – “cult” leggings. The Row appeals to youthful women and fairly older women who can afford it. To me the line is ageless and timeless which is the key to design at its best.  You will not be tossing out a blazer – or anything for that matter – from The Row when next season rolls around.  I used to equate The Row to a “cooler, hipper Jil Sander” but now I see I was mistaken – it is so much more.   I cannot wait to get my hands on one of their “NOT IT” bags one day soon…

 

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